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7 Tips for Better Email Newsletters

Picked these up at our March 28 LEAD session led by Audra Wallace, CEO YFusion.
  1. The subject line is critical, you have 2 seconds to catch their eye. 5-8 words maximum, 30-40 characters.
  2. The important content should be 'above the fold'. In emails that means they don't need to scroll down.
  3. Set up for click thrus to find out what content is most interesting to your reader... have the link open in a separate window.
  4. Use Pictures, but keep them small... use video if possible, significantly more views.
  5. Always have a 'sign up for our email list' button
  6. Keep content interesting and relevant: Downloads, hints and tips, etc.
  7. Be conversational, keep it simple.