LEAD has merged with Orchard - click to learn more

Getting People to Read Your Emails

The most important part of your email is the subject line. This is the interesting conclusion of a study by Sales Force. The key is to get people’s attention, and give them an idea of what’s in your email. Here are some key concepts:
  1. Keep it short: 50 characters or less
  2. Be specific: Include keywords about your content
  3. Ask questions: involve your reader in the conversation
  4. Make it urgent: Have a time line in your subject can improve open rates
  5. Include a call to action: Your purpose for the email should be clear to the reader
For the complete article, and an infographic, click here