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Improve your emails for better impact

We want our email reader to absorb, engage, and act on it. Here are some time tested tips:
  • Use the return key: shorter paragraphs and more white space increase visual appeal
  • Use bold face to highlight key concepts
  • Use bullets to break up the text. These work well with consecutive facts
  • Keep it short, don't make the reader scroll. Over half will be read on mobile devices
  • Invite the reader to take action... be specific, give them a link to click
Thanks to Constant Contact for these ideas.