Improve your emails for better impact – Orchard

LEAD has merged with Orchard - click to learn more

We want our email reader to absorb, engage, and act on it. Here are some time tested tips:

Use the return key: shorter paragraphs and more white space increase visual appeal
Use bold face to highlight key concepts
Use bullets to break up the text. These work well with consecutive facts
Keep it short, don't make the reader scroll. Over half will be read on mobile devices
Invite the reader to take action... be specific, give them a link to click

Thanks to Constant Contact for these ideas.

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