Recently Seth Godin blogged about Volunteer Engagement: Countless hours of volunteer engagement go untapped, because it's genuinely unlikely that people will contribute what they can, unencouraged. The key elements are: An agenda Peer support A hierarchy of achievement The agenda is important, because it frees the volunteer up to do what's next, instead of figuring out what's next. The agenda makes it emotionally and socially safe to contribute. And the agenda lays out the road map of how we (however 'we' is defined) get from here to there. Peer support is critical. "People like us do things like this." It's difficult enough to find the time and energy to contribute, but harder still to do it when one feels like an outsider. And a hierarchy of achievement kicks in to amplify and encourage the work of the 10% of people who do 90% of the work. By recognizing those people as well as giving them more authority, the hierarchy creates a self-fueling cycle of impact. Better structures lead to better work. People who care can magnify their impact by building structures that bring in more people who care.